How to create WooCommerce Coupons: the complete guide

Learn how to create and manage WooCommerce coupons. Optimize your online sales with special offers and increase customer engagement.

If you manage an e-commerce with WooCommerce you will already know that offering discounts to your customers can make the difference in terms of loyalty and increased sales. In fact, coupons offer a powerful tool to attract customers' attention and encourage purchase. You can create special offers, percentage discounts, limited-time promotions and much more.

This is why today we want to explain how to create coupons for your e-commerce in a simple and quick way so that you can encourage an increase in sales and encourage consumers to return to your online store to take advantage of the new offers.

How to create WooCommerce Coupons

To get started, here is the complete step-by-step guide to creating a coupon for WooCommerce:

guide on how to create coupons on woocommerce
WooCommerce source
  1. Go to WordPress Dashboard and click on WooCommerce (under WooCommerce click on Coupons).
  2. Click Add Coupon.
  3. Fill in the fields for the coupon title, description, code (we take care to create codes that are easy for the customer to remember) and the discount operation (here we can choose whether to set a currency or percentage discount).
  4. Set the expiration date with the appropriate field.
  5. Confirm the settings by clicking Add coupon.

We just created a coupon for our WooCommerce. But how can we use it?

How to use a WooCommerce discount code

Here is a step-by-step guide to activate discounts on your e-commerce products:

  • Go to WordPress Dashboard again
  • Click on WooCommerce and then on Coupons.
  • Find the coupon you want to use and go to Apply.

Every time a customer places the coupon in the cart and confirms the purchase, the total will be automatically discounted.

How to best manage your discount codes?

create coupons for woocommerce

Now that you know how to create a WooCommerce coupon, and how to activate it, here are some ideas on how to best use it:

  • Offer a discount on the first purchase: in this way you will encourage new customers to make their first purchase by offering them a financial incentive.
  • Offer a discount on the total: allow your customers to get a discount on the total purchase, regardless of the product or products purchased.
  • Offer a discount based on days of the week: for example, a 10% discount on all purchases on Friday.
  • Offer a discount on the minimum spend: determines the minimum spending amount necessary to obtain the discount.

The possibilities for using coupons for WooCommerce are many and depend on the needs and marketing strategy of your business.


How can I create a custom coupon code in WooCommerce?
To create a custom coupon code, just go to the WooCommerce Coupons section and click Add Coupon. Next, you need to enter the desired coupon code in the Coupon Code field.

How can I view currently active coupons in my WooCommerce?
To view currently active coupons, just go to the WooCommerce Coupons section and click on Active Coupons.

How can I deactivate a WooCommerce coupon?
Just go to the WooCommerce Coupons section, find the desired coupon and click Edit. Next, you need to check the Disabled box and confirm the changes.

How can I check how many times a coupon has been used?
To check how many times a coupon has been used, just go to the WooCommerce Coupons section, find the desired coupon and click on Statistics. Here you will be able to view the number of times the coupon has been used, the total amount of the discount applied and much more.

Final thoughts

If you want to increase the number of customers and get more support in creating discounted offers on your e-commerce using WooCommerce Coupons, contact us now! By opening a ticket or sending an email to, the G Tech Group team will be able to respond promptly to all your requests and guide you in the world of e-commerce. Don't wait any longer, contact us now!

Gianluca Gentile

My name is Gianluca Gentile, born in 1991. I have always had an immense passion for IT. Computers and the web, in fact, have become my inseparable adventure companions. So in 2012 I decided to transform my attitude and my skills into a "job". Through experience and professionalism I deal with restructuring and building the image of a company from scratch. Among my duties is the management of every phase of the creative process, meticulously taking care of every aspect of the advertising campaigns on the various media.

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