How to be first on Google and be at the top of the SERP

To be first on Google: how to dramatically increase the number of visits to your website.

You have created a site with the goal of growing your business and leveraging in your favor the enormous visibility of a medium of communication so powerful and incisive. In fact, online presence is a parameter strongly considered by consumers, being able to convey a not inconsiderable appeal to the public. But web presence alone is not enough to excel in your industry. What makes the difference is the ability to show off, and in digital jargon this means being on top of the search engine results.

Being first on Google, because it's important

Being first on Google is essential to significantly increase incoming traffic and ensure that your business is visible to a large audience. In fact, you have to consider that the majority of users it doesn't go beyond the first page of search engine results, indeed they tend to click on the first eight/ten results. So being at the top of the list is essential if you want to receive as many visits as possible. Consequently, if the page is positioned behind the scenes, very few users will access it, thus losing a lot opportunities for growth and profit.

People will therefore be more inclined to visit the site and, possibly, purchase the products or services you sell, but the advantages don't stop there. Good indexing can significantly improve a brand's image: if you are always visible at the top of the results, users will automatically associate your brand with a perception of quality and reliability.

How to be first on Google

You will surely have understood that having a site is not enough to be first on Google. If you really intend to get the most you need to work on optimizing your platform and putting into practice those strategies aimed at improving its positioning. There are many ways to do this, and today I will reveal some of them:

1. Choose the right keywords

The so-called keywords are the heart of this activity. They should be selected based on the potential traffic they can generate. A good way to choose keywords is to think about how users might search for your website, but for professional work you can use tools such as Google Keyword Planner or SEOZOOM, useful tools to help you find the most suitable keywords to your site.

2. Create content that answers people's questions

Another way is to create content that answers the questions people type into search engines. This way it will be more likely that the website will be well indexed. Furthermore, if there are useful and interesting articles, users will be more likely to share them, which can lead to a further increase in traffic to your site.

3. Applies the rules SEO

SEO techniques, or rather their application, increase the visibility of the site making it easier to find. Some of them include the optimization of the page title, the meta description, the H1, H2, H3 tags, but also the size, the image tags and, as mentioned before, the choice of keywords and their arrangement within of the content.

4. Use back links

Backlinks are links that lead to a website from other sites (or social media). They represent a positive signal for search engines, indicating that your platform is considered useful, and is therefore rewarded with a better positioning in search results

5. The structure of the website

The structure of the site affects the user experience and therefore also the position in the SERPs. For example, an ecosystem with a clear structure and simple navigation will be rewarded with a better position than a chaotic and difficult to navigate site.

6. The speed of the website

Websites that load quickly are preferred by search engines over those that take a long time to load.

7. Optimization for mobile devices

Sites that adapt well to mobile devices have an advantage over those that don't, as more and more users use their smartphones to search online rather than PCs.

Conclusion

Being first on Google is essential to create a winning web marketing strategy. To achieve this you must necessarily apply the suggestions illustrated in this article, focusing your attention above all on the use of the rules SEO and on optimized management of your website.

This is why you should rely on one web agency established in the sector like ours can actually help you have greater visibility and better positioning on the web.