How to create a multilingual WordPress site?

Create a multilingual website represents an ideal solution for those who need to turn to a international audience.

To start your entrepreneurial adventure in the best possible way, you cannot do without a high-performance and functional website, an important showcase where you can showcase your commercial proposal and make it known to the public. And if your potential customers come from all over the world, or in any case your business does not only concern Italy but also some foreign countries, you should consider the idea of creating a multilingual platform, with the pages of your website readable not only in Italian, but also in English, French, Chinese, and so on.

So let's see how to create a multilingual site with WordPress.

What is a multilingual site for?

You are a freelancer with an office in Milan and one in Berlin, and consequently your clients are partly Italian and partly German. Or you have an e-commerce that is enjoying great success not only in Italy, but also in neighboring countries such as France, Switzerland, Austria, etc.

In these cases the most appropriate thing to do is to make your site accessible to your customers, and therefore readable not only in Italian, but also in one or more languages. A multilingual website is in fact a web platform that allows you to offer content in multiple languages, allowing visitors to select the desired one. This is ideal for companies that want to expand their global presence by providing relevant information to a wider audience. Furthermore, such tools can also be useful for businesses that want to be able to interact with customers from all over the world. This way, visitors can read and understand the content better, dramatically increasing the visibility of your business and increasing its credibility.

How to create a multilingual WordPress site

To create or make your WordPress multilingual site simply download a dedicated plugin via WordPress. There are several, but I will simplify your work by listing the most performing extensions capable of not interfering with your positioning on Google, namely Pyolang and WPML:

• Pyolang: tool especially indicated for blog translation, with this users can choose the language via the appropriate widget or menu.

• WPML: acronym for WordPress Multilingual, it is the ideal solution for translating any area of your platform starting from articles, image tags up to the menu, with over forty languages available. There are different types of subscriptions.

Conclusion

We have seen how to create a multilingual website with WordPress, a fundamental choice for any company that wants to expand its reach internationally. In fact, WordPress is one of the most popular and flexible platforms for creating websites, even multilingual, thanks to the presence of specific extensions. You can easily add content in many different languages, allowing your users to view pages in their native language. Plus, with many translation options to choose from, you can create websites with a user-friendly multilingual user interface, which is essential for attracting foreign customers.