Optimize SEO images: how to do it?

How to optimize images SEO and improve the ranking of your site on the main search engines.

You are perfectly aware that by publishing content online, the possibility of acquiring new customers increases significantly, as well as making your company one of the most important companies in the sector. To achieve this it is necessary for your articles to be read by thousands of people, but despite the care and meticulousness you put into your work you continue to obtain very modest results. Why does this happen?

Most likely the reason is the following: you do not apply the rules of Search Engine Optimization correctly, or at least you forget some of them. If you are reading these lines you will know what I am talking about, that is, those techniques that allow any web content to be indexed on search engines, obtaining a positioning among the first responses generated by Google.

There are in fact many systems to adopt in this regard, but some are greatly underestimated and not considered essential for SEO purposes, a significant mistake that negatively influences the performance of your site. A notable example is that of optimize SEO images, an uncommon practice but which, in these cases, can make the difference.

How to index SEO images?

Many people think that, to position their article on the internet, it is sufficient to follow some guidelines such as the choice of keywords and their insertion within the various paragraphs. Of course, this is essential research, although it is not enough. In fact, we must deal with other tools, such as the choice of images and their management.

First of all, they are essential to obtain a more fluent and interesting reading for the public, especially in the case of fairly extensive articles. You should also know that search engines cannot decipher what is present within the photos or various iconographies. Therefore you must ensure that these images are able to convey to Google what they contain, in order to improve their indexing.

SEO WordPress images, how to optimize them

To optimize images for SEO you need to consider some elements:

1. The alt. attribute
2. The name of the photo
3. The dimensions
4. The graphic quality
5. The content of the captions

Let's start with the quality of the graphics. An image with a resolution suitable for desktop and mobile viewing (around 1200x900 mp) ensures that Google faster scans, while promoting the site's ranking. The same thing applies to the captions and the alt attribute (a sort of description of the file aimed at making the content more understandable) which must contain the keywords used to create the text.

In all this you need to pay attention to the weight, as it can affect the capacity and relative loading timing, a component that the search engine specifically examines.

Therefore, downloading ready-to-use images is the best solution. In this regard you can rely on web platforms where you can download high quality and above all legal photos, for free or for a fee, such as Pixabay, Canva, Envanto, Flickr etc.

Conclusion

We have seen how optimize SEO images through some simple but effective steps. In this way you will noticeably increase the chances that your content will be read by as many people as possible and that your company will be recognized as one of the leading businesses in the sector.

To get to this you need a 360 degree marketing strategy that takes into account many aspects, above all web positioning. And with our digital agency you can have all this at your disposal, significantly improving the performance of your website and further increasing your revenue.

Contact us for a consultation and let's analyze together where you can enhance your strategy to communication online.