Exit intent popup: Find out how to use them to increase your conversion rate and keep users on your website.
We are all aware of the importance of a good design for our website, but we must also pay attention to the conversion of visitors into customers. In fact, despite there being an attractive design and intuitive navigation, it may happen that the user does not find what they are looking for or that they simply decide to leave the site. In these cases, Exit Intent Popups are an option at your disposal to capture the user's attention and entice them to stay.
What are Exit Intent Popups?
Exit Intent Popups are one of the tactics of digital marketing most effective for convert website visitors into customers. These pop-ups appear when a user is about to leave the page, creating a final opportunity to convince the user to stay or to take a specific action, such as subscribing to a newsletter or purchasing a product. They thus consist of pop-up windows that are displayed when a visitor is leaving our site.
This is based on an algorithm that detects the visitor's mouse movement so it can activate the Exit Intent Popup. Basically, when a user approaches the "X" on the browser tab or quickly moves the mouse up the page, the box is displayed to stop them and motivate them to stay on the site. With these pop-ups, in fact, it is possible to offer an incentive, such as a discount or exclusive content, or invite the user to fill out a form to receive a newsletter or contact the support team.
The main objective is to entertain a potential customer, channel it to a specific target and prevent website abandonment.
How to create an Exit Intent Popup for your site
If you have decided to implement an Exit Intent Popup on your site, here is the step-by-step guide to creating one:
- Choose an Exit Intent Popup software: There are several programs, but in this article we recommend OptinMonster.
- Create your OptinMonster account: to use it you can take advantage of a free account for 14 days.
- Add a new popup: From the administration area, click "Create a new popup" and select "Exit Intent Popup" as the popup type.
- Customize your Popup design: you can customize the design of your Popup with the various tools in customization offered by OptinMonster, including. add images, text, video and colors to make it visually appealing.
- Add a goal: choose a specific action for the user. For example, you can invite him to sign up for the newsletter, offer a discount, or present a special promotion.
- Set display rules: such as the maximum time the Exit Intent Popup should be displayed, the number of times it should be displayed per visit, etc.
- Add the activator code to the HTML of your site: copy the activator code provided by OptinMonster and add it to the HEAD area of your website.
FAQs
Q: Exit Intent Popups can damage the SEO Of my site?
TO: When used in moderation and with attention to site content, Exit Intent Popups do not negatively affect SEO.
Q: Are there other types of pop-ups besides Exit Intent Popups?
TO: Yes, there are pop-ups that are displayed when the website opens, evolved pop-ups in which the content changes based on user actions, and pop-ups that appear only on specific pages or sections of the website.
Q: What are the best practices for using Exit Intent Popups?
TO: Do not abuse Exit Intent Popups, use them only to deliver valuable content to the user, do not interfere with website navigation, and test regularly for performance.
Final thoughts
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