How to Create WooCommerce Coupon Codes

Create WooCommerce coupon codes represents an optimal solution to encourage the user to purchase on your e-commerce site.

Finding new customers is a key prerogative if you want to increase sales of your e-commerce platform. You know this perfectly well, and to get a higher volume of inbound traffic to your online store you have planned together with your business team a careful marketing strategy. Despite this, the results are still not fully satisfying you. What can you do about it?

There are many solutions to take into consideration, and among these there is certainly the creation of coupon codes

What are discount codes

Discount codes WooCommerce coupons they are a fundamental tool to help companies achieve their sales goals encouraging customers to make a purchase. They can be offered as part of an advertising campaign in many different ways, but the underlying concept is always the same: if the customer uses the coupon to make a purchase, they will receive a discount on the total price. A real incentive to sign up for a service or as a reward for carrying out certain actions.

They consist of one combination of letters and numbers, a code that must be entered in the appropriate box at the time of payment or during the checkout procedure. After insertion, the discount amount will be applied to the order total and will be visible on the checkout results page. In some cases, they are randomly generated and distributed through channels such as email or social media, e.g. Once applied, the discount will be deducted from the total transaction price and the customer will receive immediate savings.

Additionally, they help retain existing customers and encourage them to return for additional purchases. Furthermore, they reduce excess stock and help increase the speed at which items are sold. Customers may also feel more motivated to buy if they know they have the option to save.

How to create coupons with WooCommerce

If you, too, want to take advantage of the potential of this promotional medium, you can make use of the features offered by WooCommerce, one of the best ecommerce plugins on WordPress. This extension allows you to produce coupons in a quick and easy way, and you only need to follow a few steps to do so: go to the WP dashboard => click on Marketing => Promotional codes => Create your first promotional code => enter code => Promo code data => General

On the General wording you will have to establish the type of code you intend to use:

1. in percentage, for example the one that offers a price reduction of 5, 10 or 20% on the purchase.
2. fixed, for example with a discount of 5 euros for every 25 euros spent.
3. for specific products: in some cases, online stores offer discount codes to be used only on certain products or product categories.

Once this is done, simply enter the amount of the code (in percentage or fixed), decide whether to include free shipping or not and above all the expiry date (ideal especially if the coupon concerns a specific period of time such as Christmas holidays, Black Friday , Valentine's Day etc.).

WooCommerce Coupon Limits and Restrictions

At the same time you can choose to insert some limits and restrictions regarding the use of the code.

As for the LIMITS we have those of usage (i.e. establish how many times the coupon can be used), for maximum number of products (choosing how many units to apply it to), for user (how many times the customer is entitled to use the code, usually once).

As regards RESTRICTIONS we can include the maximum expense (the maximum amount for using the coupon), the minimum spend (the minimum amount for using the coupon), the exclusion of items on offer (ensuring that the discount is not associated with goods already on sale), the exclusion of categories (e.g. discounts valid only on summer or winter clothing).

Conclusion

In light of what has been said, we can conclude that WooCommerce coupon codes are an excellent tool for increasing sales on your site, providing economic incentives to purchase the products offered by the company. They offer users one more reason to buy your products and can be used as a marketing tool to attract new customers. This way you can get a bigger profit in the long run.

However, it is important to carefully choose the type of discount code to offer and consider other factors such as seasonality and the objective of the marketing campaign.