The importance of the favicon: distinctive sign of your site

Guide on what a favicon is, how to create it and put it on your site

Favicons: complete guide to create your own custom symbol. Discover the importance of a unique and professional icon for your website and follow the steps to create one that is distinctive and capable of capturing the attention of your visitors.

In the vast world of the web, every detail counts in capturing users' attention and creating an engaging experience. Among the various elements that make up a successful website, there is a small, but powerful, distinctive sign called "favicon". In this article, we'll explore what a favicon is, its importance, and why you should pay attention to this seemingly insignificant detail.

What is a favicon for?

A favicon is a small icon, usually 16x16 pixels, that represents a website. It's located in your browser tab, next to the page title (located in the left corner of your browser's address bar next to the website URL), and also appears in your bookmark history and favorites list.

why the favicon is important
Wikipedia favicon example

Can be a logo, a recognizable image that identifies your website and brand. A truly stylized version of your company branding, a visual element that allows users to quickly identify your website among the many tabs open in the browser.

The importance of a favicon?

Creating a favicon is essential to distinguish your website from the competition. It helps make it easily recognizable by users and creates a strong brand. Also, the custom icon improves site navigation, as it allows the user to easily locate your site among the many open browser tabs.

We can therefore summarize the importance of a favicon in 4 points:

  1. Branding and recognition: It is an essential element for branding your website. By using your logo or a recognizable icon, you help users immediately identify your brand. If well designed and recognizable it helps create a coherent and memorable visual presence.
  2. Professionalism and reliability: conveys a sense of professionalism and attention to detail. Users tend to trust websites that appear trustworthy and well-managed, and a well-crafted favicon is a small sign that can make a big difference in the overall perception of your website.
  3. Usability and navigation: With a large number of tabs open in the browser, an effective favicon helps users quickly find the desired tab. It provides a visual reference point and simplifies navigation, especially when users need to return to your site from a different tab.
  4. Differentiation from the competition: in an increasingly crowded digital market, standing out from competitors is essential. A unique and exclusive favicon can help you capture users' attention and stand out from other similar websites. Use this opportunity to create an icon that best represents your brand identity and sets you apart from others.

How to create a favicon

There are several options for creating a custom favicon. The choice depends on your needs and your technical skills. You can use a graphics program, such as Adobe Photoshop or GIMP. Simply create an image of 16×16 pixels and save it with the name “favicon.ico”. Supported image formats are .ico, .png, and .gif.

If you don't have graphic skills or want to save time, they also exist online favicon generators which allow you to create your custom icon in just a few clicks. These are websites that allow you to upload an image and convert it to .ico format. Among the most famous are and RealFaviconGenerator.

Finally, the last option is to use a plugins specifically for CMSs (content management systems) such as. WordPress. In this case, you can use a free plugin such as All In One Favicon, which allows you to upload a custom image as a website favicon.

To get a professional job you should pay attention to some important aspects:

why is a favicon so important
The favicon of our SoccorsoWP site
  • Choose a clear and recognizable image: The image you use for the favicon should be easily recognizable even in a small format. Avoid overly complex details and opt for an image that represents your brand clearly and concisely.
  • Adequate size: Make sure you get the right size, usually 16x16 pixels or 32x32 pixels. This will ensure that the icon is crisp and well displayed across different platforms and devices.
  • Simplicity and essentiality: It must be simple and without excessive details. Remember that the size is small, so avoid overloading the icon with too much information. Choose colors that fit your brand and make sure the image is clear even in small format.
  • Consistency with the brand: It should be consistent with the rest of your brand's visual identity. Use colors, fonts and stylistic elements that complement the overall look of your website. This way, the icon will help strengthen your brand recognition.
  • Testing and optimization: Once created, be sure to test it on different browsers and devices to check its appearance and readability. You may need to make some adjustments to ensure optimal performance on all platforms.

Once you've created your custom icon, you need to insert it into your website. You can do this manually by inserting HTML code directly into your website. Alternatively, you can use a plugin specific to your CMS. For example, if you use WordPress, you can use the All In One Favicon plugin.


Here are some of the most frequently asked questions about favicons:

What is the ideal size for a favicon?

The standard size is 16×16 pixels.

What formats are supported for the favicon image?

Supported formats are .ico, .png and .gif.

Is it possible to use a larger image?

Yes, but it will still be resized to the standard size of 16x16 pixels.

Where to place the HTML code for inserting the favicon?

It must be inserted inside the head of your website.


In this article, you've learned everything you need to know about creating a custom favicon. It is a small, but important, image that helps make your website recognizable and unique. We hope this guide has been helpful in creating your website icon.
Do you need further information on the topic of Favicon? Contact G Tech Group now by opening a ticket or emailing our support team at We are ready to help you create a unique and professional icon for your website. Don't wait, contact us today!”

Gianluca Gentile
Gianluca Gentile

My name is Gianluca Gentile, born in 1991. I have always had an immense passion for IT. Computers and the web, in fact, have become my inseparable adventure companions. So in 2012 I decided to transform my attitude and my skills into a "job". Through experience and professionalism I deal with restructuring and building the image of a company from scratch. Among my duties is the management of every phase of the creative process, meticulously taking care of every aspect of the advertising campaigns on the various media.

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