Accepting card payments on the site: how to do it?

Accept card payments on the site: an indispensable service to meet the needs of your customers and facilitate their purchasing process.

With the advent of technology more and more people are used to making purchases on the internet. Technology from this point of view has made great strides, making online financial transactions even more convenient quick and safe compared to the past.

It is no coincidence that, according to data published by the main statistical agencies, credit cards continue to be the preferred payment method for Italians to buy on the web.

Therefore, it is important that stores (even virtual ones) offer different payment options to meet the needs of buyers, especially the implementation of the credit card.

However, you may be concerned that the process may be complicated or expensive. In this article, I will explain to you How to accept credit card payments on your site in a simple and first of all convenient way!

Offering credit card payments: the advantages

Many companies underestimate the importance of accepting card payments on the site, offering customers the opportunity to complete purchases with the help of a prepaid card on their site. Instead, it is an absolute necessity if you want them increase company profits.
In fact, consumers are increasingly demanding and, if they cannot pay in this way, they may decide to turn to a competitor who instead offers such an option. This would therefore mean losing powerful people business opportunities.

Yet, even today, many points of sale require at most a bank or postal transfer, unnecessarily lengthening the purchasing procedures, when it would be enough to simply fill in the appropriate form. But let's see the main advantages:

• Convenience and speed of the process. The customer just has to enter their data and that's it.
• Safety. In case of problems with an order it will be possible to make a chargeback and receive your money back, an eventuality not foreseen with the bank transfer. Furthermore, transactions are encrypted, without the risk of bank data being "spied on" by third parties.
• Increase in sales. Online purchasing is a practice much appreciated by the customer, who can receive the product comfortably at home. As a result, they will be more inclined to complete purchases, being more inclined to pay.
• Reliability and transparency. Accepting card payments on the site sends a signal of trust and seriousness to customers, making them feel more confident in making purchases on your online store.

How to accept card payments on the site

Offering such a service is a solution that can be of interest to many: freelancers (lawyers, plumbers, doctors), e-commerce, restaurateurs, hoteliers, etc. So, whether you specialize in one sector or the other, you should consider such a useful and advantageous solution, for all parties involved.

Having said that, how do you accept card payments on the site? We need to find one payment gateway presso una delle principali banche online o provider che possa integrate with your website. There are several options available, so be sure to do thorough research to find the one that best suits your needs. Most of them offer a high level of security thanks to their direct integration with circuits payment method (e.g. Visa or MasterCard). They work as intermediaries between your website and the acquiring bank, which is the bank that issued the buyer's credit card. The gateway then takes care of the transaction, including collecting the credit card information, sending it to the bank, and receiving the response.

Once chosen, you need to register and create an account, providing all the information such as your company name, email address and other personal data. Make sure you read the terms and conditions carefully before proceeding.

Which providers?

After that, you will receive the integration code to enter. This will allow the gateway to communicate with your site and process customer payments. Finally, you will need to provide your credit card information and authorize credit to your card for each transaction you make on the site. Once it has been configured and integrated into the site, visitors will be able to make payments securely via credit card.

You can choose from among the best providers on the market PayPal or Stripe. These platforms offer everything you need to start receiving credit card payments on your site, including payment gateways and APIs.

Conclusion

In conclusion, accepting card payments on the site is a practice that presents numerous advantages, both for the store and for the customer. A very fast, safe and practical method that allows stores to extend their product offering and increase sales.