What are push notifications: usefulness and advantages

What are push notifications: let's discover together what the characteristics of such an effective and advantageous tool are for your business.

If you want to be successful in your reference sector, one of the essential factors is to maintain and cultivate a solid connection with customers or potential ones, interact with them and keep them informed of the latest news about your company. You can make use of many digital tools to do this, but some of them are very useful and effective for this purpose. Push notification is a perfect example of how technology is shortening the distance between brands and consumers by providing a channel for communication Very simple and at the same time really incisive.

What are push notifications

The push notification consists of an information message sent directly to user devices, usually in the form of a notification (on smartphones) or pop ups (on computers). They can be forwarded from any app or website you want provide important information in real time, such as order updates or text messages, promote content or a product of interest to the recipient. This is a particularly useful and effective service with which keep your users engaged and keep them updated on the latest news or any current offers, thus stimulating visits to your site or mobile application.

These notifications can therefore be sent without distinction to telephones and PCs. For example, if you have downloaded an application on your mobile phone, you will be able to receive notifications (having obviously given consent to receive them). We can do the same thing with regards to browsing websites, with the possibility of activating them by giving consent on the pop up that appears on the screen.

Furthermore, these messages are received even when the app is not running, so the user can actually read the content. And they can be customized based on user preferences, being set to automatically send messages based on specific events or for certain times (for example to remind the user to complete the purchase of the products placed in the cart).

 How to best use them

After seeing what are push notifications Here are some tips on how to make the most of it:

• Be clear in the message you send. Your users don't have time to waste, so make sure you clearly communicate to them what they need to do;
• Send them only when necessary. Forwarding too many communications can be annoying and counterproductive. For this reason they should be limited to only the most important information;
• Use appropriate tones. Since this is an intrusive tool, it is important that your tone is professional and respectful. Make sure you don't invade your users' privacy and don't be too aggressive in your marketing efforts;
• Pay attention to the times. Sending notifications at the wrong time can be a mistake, as can sending too many. You need to be sure to send them when your users are most likely to read and act on them;
• Personalize the message. The user will appreciate personalized notifications that adapt to his preferences and behaviors. Make sure you use the information you have about your audience to create content that will truly interest them;
• Make your notifications interactive. They're a great way to engage your users and encourage them to interact with your apps. Use the call to action to invite users to take an action, such as download an application or view a video.

You can see how important it is to use them correctly, otherwise you could drive your users into a tailspin and make them less likely to use your apps. If sent in a massive and uncontrolled manner they can be intrusive and annoying, especially if they are frequent or irrelevant.

How to send push notifications from website or app

In conclusion, push notifications are a great way to maintain contact with your customers and followers. They allow you to send messages directly to their phone at any time, wherever they are. To do this you need special software that also allows you to monitor open, click and conversion rates, so as to optimize your campaigns in the future.

Notify by Gtechgroup it is the ideal solution for configuring and integrating them on any website. Over 26 types of highly customizable pop up notifications at your disposal!